What Is Convergence?
Illustration by Kay Tappan
According to Webster.com, convergence is defined as “the merging of distinct technologies, industries or devices into a unified whole.” Convergence among various hardware, software and interpersonal encounters can be used to achieve synergistic outcomes. With regard to the practice of public relations, it is useful to subdivide the term into categories. It is important to note that the following categories are not mutually exclusive.
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