I’m looking forward to an exciting and productive six weeks. On this site you will find course updates, lecture outtakes, lab material covered each week, and other visual communication miscellany. Feel free to leave comments but make sure to email me at pur4103 at yahoo dot com regarding assignments, clarification, or any other important questions or notifications that you might have. Best, Kay Tappan
The most complicated part of Twitter design is creating appropriate images in terms of dimensions and file size. It is important to be consistent with visuals, as guest lecturer April Schroeder of Liquid Creative Studio pointed out in her presentation last week.
The Twitter profile design is made up of three images: The profile image, the header image, and the background image. Below is a screen capture of the NYT Bits Blog Twitter page:
[Social media have caused] a shift in trust: to the brand known as ‘friend.’ -Edelman, 2010
It goes without saying that social media have profoundly changed the practice of public relations and, by extension, public relations visual communication. One need not look far to find ample examples.
Jonathan Jones gave a great talk on crowdsourced content that was sponsored by UF PRSSA and the PR Advisory Council, and his focus corresponded well with our own class discussion of social media. Essentially Jones pointed out that social media have made it increasingly easy to crowdsource ideas at relatively little cost. Jones sited this Doritos ad for the Superbowl:
Creating a custom header for your WordPress site is a great way to personalize the WordPress template and achieve visual repeption with other tactics. We created the following two designs in Photoshop during week 11 lab.
WordPress 2010 Header Design: Kay Tappan
WordPress 2010 Header Design: Kay Tappan
Way back in week 6 we discussed several well-known ethical approaches: Kant’s categorical imperative (which shapes current thought in the North Atlantic countries), Aristotle’s golden mean, and Bentham and Mill’s utilitarianism. The full lecture is available on Scribd.
This week I spent some time discussing communitariansim, which is outlined by scholars Christians, Fackler and Ferré.
The video below is a great example of communitarianism. This is an example of one work to emerge from the Scenarios from Africa project, which is a community-based, collaborative effort to increase HIV awareness and communication in several West African countries, including Burkina Faso, where this video originates.
So this is a post on WordPress about how to use WordPress.
The tutorial (link to PDF is below) includes screen shots and covers the following:
Click here to view the WordPress How To.
Illustration by Kay Tappan
According to Webster.com, convergence is defined as “the merging of distinct technologies, industries or devices into a unified whole.” Convergence among various hardware, software and interpersonal encounters can be used to achieve synergistic outcomes. With regard to the practice of public relations, it is useful to subdivide the term into categories. It is important to note that the following categories are not mutually exclusive.
